The Role of Design in a SaaS company

9:15 am | Room 224

Presented by Kyle Racki

Great design is critical to the success of SaaS companies. From product design, UI, UX, marketing, and sales, great design engages and empowers users. Join SaaS founder (and designer) Kyle Racki, CEO of Proposify as he talks about the exciting opportunities for designers in the software world.

About Kyle Racki

Kyle Racki is the co-founder and CEO of Proposify, a software-as-a-service (SaaS) company based in Halifax, Nova Scotia, Canada, which currently serves more than six thousand customers worldwide. He started his first business, a web design company, at age twenty-four and sold it after five years. Kyle has blogged extensively about his journey through the ups and downs of entrepreneurship and is the author of Free Trials (and Tribulations): How To Build A Business While Getting Punched In The Mouth.

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