A Brief History of Advertising (And Why We Need It More Than Ever)

3:35 pm | Room 307

Presented by Matthew Rawle

SEO/Digital Marketing/Social Media

Every year, companies are spending more and more on digital marketing, despite its homogeny. In this session, Bearhug Creative’s Matthew Rawle explores the history of advertising – from Lasker to Vaynerchuk – in pursuit of lessons to make advertising more creative, different, and better.