Finding your niche: The Key to Selling Services Outside Atlantic Canada

Presented by Greg Poirier

SEO/Digital Marketing/Social Media

When I started CloudKettle I knew that to grow the company I wanted it to be, our clients had to largely be outside Atlantic Canada. The work we wanted to do and were interested in was too niche to only service this market.

In this talk I’ll cover why and how we did it and what mistakes we made.