About Mike Hayes
Mike has spent most of his career on both client side and agencies in B2B, B2C, international and export marketing. After graduating Dalhousie University, Mike left for greener pastures in London, England where he worked at the J. Walter Thompson advertising agency on such great brands as NatWest Bank, Teacher’s Whisky, Kraft/ General Foods, Rolex, Unilever and Pizza Hut. Upon his return to Canada, he led the transformation of CCL (now Colour) on brand building work for Atlantic Lottery, Keith’s, Sobeys, Aliant and the Province of Nova Scotia.
After several years in the IT and technology fields, where he built strategic vendor relationships with Microsoft, IBM, Novell, HP and Cisco, Mike started Charcoal Marketing to help small and medium sized enterprises access the web to grow their businesses.
Mike is a self professed "marketing guy", who loves to combine creativity and clever marketing to leverage business success. In his 25+ years in the marketing field, he has co-authored one book, took a company public and proudly registered his name on a Canadian patent.
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