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Using SEO to inform your content calendar

2:45 pm | Room 307

Presented by Michael MacMillan

SEO/Digital Marketing/Social Media

Up to 50% of a website’s organic search engine traffic comes from blog posts. SEO research informing theses posts ensures visibility in results and drives more traffic. Join Michael MacMillan as he explains adding SEO research to content strategies.

About Michael MacMillan

Michael is an SEO and marketing specialist, focusing on consultancy for software & service companies and specializing in troubleshooting. He built his first website in 1996 and was a working professional in the digital world by 1999. Having held various roles in the digital world, transitioned to an SEO role in 2009. Since then he has held SEO roles in-house, as leadership for an agencies SEO team, and as an independent consultant.

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